Home/Branding/Brand Guidelines

One brand, applied the same way everywhere.

Clear rules and ready-made templates so every designer, agency and employee presents your business consistently.

Get brand guidelinesNeed an identity first?

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Curapell brand identity board

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Guidelines people actually use

Short enough to read, visual enough to scan, and backed by editable templates.

We document your story, logo usage, color, type, imagery, layouts and voice with clear dos and don’ts.

  • Best forGrowing teams, franchises and multi-agency brands
  • FormatsPDF, online portal or Figma library
  • Timeline2 to 4 weeks
  • TemplatesCanva, Figma, Slides or PowerPoint

Inside your guidelines

01

Brand foundations

Purpose, positioning, values and personality, so people understand the thinking behind the visuals.

02

Logo, color & type rules

Versions, clear space, sizes, color values and type hierarchy with visual examples.

03

Imagery & voice

Photography, illustration and tone of voice rules with before-and-after examples.

04

Templates

Ready-made social posts, decks, letterheads, ads and signage your team edits in minutes.

How we create them

  1. AuditHow your brand is used today.
  2. DefineRules set and gaps filled.
  3. DesignGuidelines and templates produced.
  4. Roll outLaunch session and brand portal.

Brand guidelines FAQs

Guidelines or style guide?

Guidelines usually cover strategy, visuals and voice; a style guide may cover only visual or editorial rules. We create the level you need.

Can you document a brand you didn’t design?

Yes. We audit it, fix inconsistencies, fill gaps and document everything.

How long should they be?

For most businesses, 20 to 40 well-designed pages plus templates.

Related services

Logo & IdentityBrand StrategySocial Media

Tell us what you’re building.

Book a free 30-minute discovery call. We’ll talk through your goals, give you an honest view of what it takes, and follow up with a clear proposal, timeline and fixed quote.

Prefer to talk now? Call the office closest to you.

Working with us from the United States, the UK & Europe, or as an agency partner?

Message us on WhatsApp hello@purplerocket.co