Curapell
They asked for social media. We rebuilt the brand — and tripled their sales.
Category: Branding · Social Media · Landing Page · Creative
Sector: D2C Skincare
Curapell came to Purple Rocket with a simple ask: manage our social media. They had a real skincare product and a real audience waiting for it — but the moment we started working on the content, the actual problem surfaced. It wasn’t the posting. It was everything the posting was pointing at.
You can run the best social media account in the category and still lose the sale if the brand looks inconsistent, the product photography doesn’t sell, and the landing page people arrive at doesn’t close. Curapell was spending attention it hadn’t yet earned the ability to convert.
The Results
5,000 Followers in 3 Months
An audience built from scratch on the back of the new identity and consistent creative.
01
3× Increase in Sales
Following the landing page revamp and the upgraded banner and product imagery.
02
Full Rebrand Delivered
A complete brand system — identity, social, web, and product creative all pulling in the same direction instead of against each other.
03
The Challenge & Strategy
We widened the scope from 'run the accounts' to 'make the whole thing convert.'
The Challenge
- A brand identity that didn’t match the quality of the product — inconsistent look, no visual system to build content on.
- Product imagery and ad banners that didn’t do the product justice, so paid and organic traffic underperformed.
- A landing page that brought visitors in but didn’t convert them — the leak at the bottom of the funnel.
- The real issue: social media was being asked to fix a problem that lived further down the funnel.
What Purple Rocket did
- Rebranded Curapell — built a proper visual identity so every touchpoint, from a story post to the checkout page, looked like the same premium brand.
- Managed social media end to end — content strategy, creative, and consistent publishing built on the new identity.
- Redesigned the landing page — rebuilt around conversion: clearer positioning, stronger product presentation, and a path to purchase that didn’t lose people on the way.
- Produced product ad banners & imagery — the creative layer that made the product look worth buying.
Top Performing Creatives
Product imagery & ad banners that do the product justice
Explore Our Work
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